Until recently, the logical answer for any promoter or producer was: “Yes, hire an agency.” Agencies brought technical knowledge, contacts, and professional execution that very few could handle on their own.

But in 2025, that scenario has changed drastically:

There is now a real, professional, and more efficient alternative: using AI-powered tools specifically designed for the entertainment industry.

What Value Does a Traditional Agency Offer?

It’s important to be objective:

• Good agencies know the channels, formats, and advertising techniques
• They have specialized teams that execute campaigns and manage budgets
• They can provide creativity and public relations management

But this also comes with downsides:

• High costs: fixed fees + percentage on ad spend
• Lack of immediacy: every change requires coordination and approval
• Less transparency: many clients don’t really know what’s happening “behind” their campaign

What Can AI Do When Applied to Event Marketing?

When AI is well implemented (and this is key), it becomes a professional assistant capable of doing tasks that were once exclusive to experts:

• Analyzes target audience data in seconds
• Suggests optimal media mixes and budgets
• Recommends messages and creatives based on what works in real time
• Gives the promoter full control, visibility, and execution speed

This isn’t theory: today, independent promoters can run faster, cheaper campaigns with more accurate data than an average agency thanks to smart platforms.

It’s Not “Agency vs AI” — It’s “Agency or Direct Control”

The real debate isn’t just economic. It’s a decision about work models:

• If you prefer to delegate and pay for outsourcing, an agency might make sense
• But if you want to optimize resources, gain speed, control your campaign, and rely on real data, AI will let you do that without third-party dependence

With Ticketbeep, You Don’t Have to Choose Blindly Between Agency or DIY

• Our platform gives you access to smart tools that were once exclusive to top agencies. You can build a media plan with us and run it with or without an agency
• You get expert-level plans in seconds, ready to execute
• You control everything in real time: audiences, budgets, expected ROI
• You save time, money, and stay in control—no middlemen

Ticketbeep is the option for those who want to work like a top agency, without relying on one. Professional intelligence for promoters of all sizes, ready to use with measurable results.